Give Your Home a Face Lift with New Flooring!

Give Your Home a Face Lift with New Flooring!

We are the flooring showroom NH residents trust! Our enormous selection includes all the most popular flooring products available today. You will find hardwood, carpet, tile, vinyl, green flooring and stair runners in a variety of styles and colors so there’s always something that matches your budget and home décor taste!

Flooring has a major impact on the look and comfort of any home. Aside from the ceilings and walls, the floor is one of the largest parts of any living space. Its color, texture and overall appearance can completely change the tone within a room. Make an area cozier with the rich wood grain found in classic hardwood or create a new, exciting space with ceramic and glass tiles.

Flooring Advice You Can Trust

Our high quality products aren’t the only reason we are the flooring showroom NH families prefer. Our knowledgeable staff understands the importance of picking out the right type of flooring while staying within budget. We can provide expert advice and make recommendations that will help make your floor shopping experience as stress-free as possible.

We want to work with you to ensure that you find the perfect product that meets your needs and exceeds your expectations. No matter what your requirements may be, our staff is always available to listen and suggest the best flooring to achieve the look you want in a product that will last. We also can create beautiful area rugs and stair runners that will enhance visual appeal and add a layer of protection that will prolong the life of your floors.

Professional Floor Installation with Options

We also offer reliable floor installation services that are available to residential, new construction and light commercial customers. Our hardworking team makes sure that your flooring is installed the right way so you can get back to doing the things you love with minimal hassle. Customers who visit our flooring showroom in our Portsmouth NH location can also purchase products from us for self-installation projects. Whether you want to handle it on your own or prefer to have a professional do the work, we can accommodate you!

Find the Perfect Floor Today!

If you haven’t visited our flooring showroom in our Portsmouth NH location, now is the best time to stop by! You can see many flooring types featured and feel the quality of each product. We will even loan floor samples for free so you can see the product in your home before making a decision.

New floors can increase property values and make your home more inviting. Start the process of improving your living space by visiting us for a free consultation with one of our flooring experts!

IMG_0447 IMG_0445 IMG_0444 IMG_0442

Our Journey to Rye New Hampshire

Our Journey to Rye New Hampshire

The Perfect Entryway

The search for the perfect entryway started with Houzz and ended with us.  This Rye, New Hampshire customer wanted to welcome her guests with more than just her open door.  She wanted a warm, stylish entry to stand the test of time and  her choice… classic polished hi-gloss black and white tiles.

The histrionic floor pattern consisted of 12 x 12 Roca Orion Polished (hi-gloss) tiles in the colors of Anthracite and Nieve with Bostik French Gray Grout. The tiles were installed on a diagonal from the front door to the small bathroom at the end of the entryway (including 3 closets). Our Rye, New Hampshire customer was thrilled with the final installation and we are thrilled to share the outcome with you (photos below).  Black and white flooring fits the bill in so many different interior design styles and in this entry and small bathroom, the dramatic sightline feels classic and glamorous. The perfect entryway!

Rye New Hampshire Black & White Tile









Black and white tile floors were very popular in the Art Deco era and a perfect example is seen in the photo below of the Clariges in London with the original tiled floors. Elegant, timeless!

black and white tiled floors










black & White tiled floor


Here is another example of a black and white diagonally laid floor (original to this c1917 house)

by Kim Hendrickson-Radovich of
Kim E. Courtney Interiors, in her own
historic home in Huntington Bay, NY.







Gray new neutral head



Gray tile samplesIt was not too long ago when tan, taupe, beige and ecru were the most popular neutral colors. Today interior designers, decorators and stagers are advising their clients that GRAY is the new neutral. Not only does it visually expand the space but when paired with bright accent colors it provides a refreshing space that makes you want to stay.

Just as E.L. James novel, 50 Shades of Gray, is flying off the book shelves, so are different shades of gray tile rocking sales at B & C Floor Store! Many of our customers are coming to our showroom asking for marble tile for their back splashes and walk-in showers and we are pairing it with glass or metal accent tiles. Gray tiles, provide a chic and contemporary style.

With many beautiful tiles to choose from and complimentary design help from Carol & Brett Burgard you can create a look that is yours and yours alone. Join us as we share with you some of the projects completed using gray, the new neutral!

Gray tiled kitchen









B & C Floor Store in Demand in Hampton, New Hampshire

Gray Tiled Bathroom

Bringing this bathroom into the modern era meant that our customer just about started from scratch. A new vanity, walk-in shower, flooring and fixtures were a must so our Hampton, NH customer hired Diamond Hill Builders for their bathroom renovation, and… we were hired for their flooring and tile needs. Not too long ago, we did a few rooms for this customer and we were delighted to have had the opportunity to team up with them again.

Diamond Hill Builders worked very closely with the customer throughout the bathroom renovation and we guided them throughout the process of choosing the right tile to the final installation.

To balance the soft white cabinets and the light blue painted walls, a warm gray porcelain tile for the floor was chosen: Ottomano Argento 12” x 12”  with Silverado grout. The shower floor was laid with Ottomano Argento Mosaics 2” x 2” tile and we installed a custom corner bench with 3” x 6” Florida tile in Streamline Grey. The decorative tile used in the shower is a Bliss Iceland decorative with Carrara Marble and glass 4”. To tie in all the tiled surfaces we installed a wall cap with Carrara Marble.

We were all so pleased with the outcome!




A Sense of Place: A Home Transformed By The Use Of Tile

A Sense of Place: A Home Transformed By The Use Of Tile

If redecorating is your way of brightening up the end of a long winter, let us share with you our story of how we did that for a customer with tile! 

Couple with moving boxes.

A lovely couple from Stratham, New Hampshire downsized their home to a condo and updated their new kitchen and two bathrooms with beautiful tile.  

This winter our customer was downsizing from their 4400 s/ft home to a 2200 s/ft single dwelling condo and was thrilled to be making the transition. They loved everything about the condo but wanted to update the kitchen with new cabinets, countertop and tiled backsplash. The 2 bathrooms were kinda stuck in the 80’s and needed updating as well. They wanted to create their sense of place that was their own warm, inviting and functional. That is where we came in.

This lovely couple came to our showroom needing some guidance not only with types, styles and different sizes of tiles but with creative placement ideas that would suit their new home and taste. They wanted to do the installation themselves but wanted us to provide the tile, decorative edging, grout.

Believe it or not, the kitchen and the guest bathroom was the easiest rooms for the couple. As for the master bathroom… well, we’d like to mention that when they saw their shower tile, they fell in love with it but was struggling to find a complimentary tile for the decorative and the floor.  The shower tile was a strong color so we felt they needed a more subdued floor tile.  They wanted a decorative element but they wanted the wall tile to be the star.  So they chose to add a 2” x 2” decorative row in the shower that matched the floor.  We successfully helped them with their selections after meeting several times and we are thrilled to show you the results!  Our customers couldn’t be happier and we couldn’t be happier!

Please click on the video below showcasing the tiles we used in the kitchen, master and guest bathrooms.


Anatolia Capri Beige 3 x 6 Tiles with Bronze 5/8” Decorative Tile Edge, Brick Lay
Cambria Quartz Countertop

Kitchen Williams Backsplash with Cambria Quartz Countertop

Kitchen Williams Backsplash with Stainless Switchplates











Master Bath
Shower: Cliffside 13 x 13 Tile, Color: Ocean, Decorative Tile:  2 x 2 Laufen Equinox, Color: Mosaic Mix
Floor Tile: 12 x 12 Laufen Equinox, Color: Sienna
Grout Color: Tec Pearl #988
Walls: Benjamin Moore, 2141-40 Creekside
Featured Wall: Benjamin Moore, 2141-30 Army Green

Williams Master Bath Bench

Williams Master 2 x 2 Deco Laufen Equinox Color Mosaic Mix Williams Master Cliffside 13 x 13 color ocean








Guest Bath
Shower: 12 x 12 tile, Color: Aida Brown, Grout Color: Tec Sandstone #961, Installation: Straight Lay
Floor Tile: 12 x 12 Celtic Flare, Color: Beige, Installation: Brick Lay, Grout Color: Tec Light Chocolate #944

Williams 1 Guest Bath Floor 12 x 12 Celtic Flare BeigeWilliams 3 Guest Bath Aida Brown 12 x 12 with Tec Sandstone Grout #961Williams 2 Guest Set on a brick lay, Grout Tec Light Chocolate #944-1


Tile Patterns For Your Floor

Ellis_026 IMG_7943Ellis_00813868_345700610203_263958000203_9933882_4106762_n[1]

Most people come in looking for the perfect tile but don’t think about how they would like their tile installed.  There are many choices but the most common are the straight lay where the tiles are set one on top of the other as in photo #1 and on a diagonal  as in photo #2.  The straight lay showcases the tile while the diagonal makes the room feel larger.   The brick lay pattern breaks up the grout lines and gives you a nice visual even if you have a standard 12 x 12 tile.  The Hopscotch or Pinwheel pattern has more of a designer feel.  There are many more to choose from and will depend on the size / shape of the tile.  Come and visit us and we can help make it easier!

Radiant Heat Mats

Crawl Space[1]I sleepily walk to the bathroom and then realize I forgot my slippers.  Ugh!  I hate it when I forget to put them by the side of the bed.  The tile floor looms before me.  There’s only one thing to do—hop from rug to rug on my tip toes.  Have you ever stepped on a tile floor in the middle of a winter night without slippers on?  The word that comes to mind is chilling!

If our bathroom remodel hadn’t taken on a life of its own, we might have thought to add an electric radiant heat mat under the floor.  The truth is I was so excited to get rid of my 60’s bathroom with the blue green tile (everywhere) and gray fixtures that I completely forgot how cold tile can be.  We do this for a living, right?  How many customers have told us this?  What do I tell them?

Well, there’s no help for our bathroom but there is hope for yours.  We can install radiant heat mats in your kitchen, bathroom, laundry room, basement family room or any room you want to be a little cozier.  Now you can walk bare foot on your tile floor no matter what season it is.  No more tip toeing around the subject!

Shopping Tips

Before you shop for flooring we would like to offer some suggestions to ease your shopping experience.

Put together a bag or folder and include all or some of the following items:

• Swatches of fabric (or a pillow) from your sofa, curtains or bed linens

• A sample of your desired or existing paint color

• A sample of your kitchen counter top and/or cabinets

• Colors and/or flooring from an ajoining room

• Pictures of flooring that you’ve seen in a magazine, online or friends or family member’s home

• Room dimensions, including closets, hallways, and stairs (incude width and number of stairs) to assist us in providing you with an estimate for the flooring you are considering

Keep the entire bag or folder in your car for your spur of the moment shopping opportunity!

The more you bring, the easier it is for us to help you find the right product, style and color to match your decor.