New Style Trend Breaks Traditional Fashion Rules

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Published by Tarkett Newsletter

With the return of the spring season comes the colorful rebirth of the landscape as well as new designer fashions for the Spring/Summer collections. It is invigorating to see all the spring color and dive into the detail of what is new and different and why. One of the things we have noticed over the past few years is the lack of rules when it comes to fashion. For example, fashionistas used to run to retail at the start of each new season to see what cut of denim was the “it” thing. Now, when you go to retail, they are all represented! From skinny, to flare and from low rise to high waist…anything goes! The new rule is…there are no rules!

There are so many similarities between fashion and home fashion, it should come as no surprise that this lack of rules also applies in the interiors segment. For home fashion, there seems to be almost a backlash against any design rules. This anything goes design aesthetic has become the next trend in interiors! This trend has been driven, in large part, by the economy. Home owners don’t have this “keeping up with the Joneses” mentality any longer. They are not creating polished interiors that are reserved only for entertaining guests. People are LIVING in their homes and surrounding themselves with interior décor elements that make them happy and reflect their own unique personality. These items could have been things that they brought back from their travels or family heirlooms that have been passed on to them. Creating a personal space is just that…personal.
Consumers are the curators of their own personal collections.  It doesn’t matter what their design aesthetic is, the days of trying to fit into one specific style category are OVER!

This idea of no rules was reinforced when talking to furniture manufacturers during our trip to High Point Furniture Market last year. They were keeping their style discussions amongst designers very broad, using terms like “casual” and “eclectic” to describe their new collections. They also had moved away from marketing full matching suites of furniture. The focus was on mix and match pieces that showcased flexibility such as small pieces that could work as a bedside table, an entry piece or end table. Multi-function was certainly the biggest driver because homeowners are buying furniture in single pieces. If they need a sofa, that is what they buy and they keep the other pieces with minimal wear in that room. Even in the design shows and magazines, we are seeing this more casual trend. Having furniture pieces that match exactly is seen as being boring and staged.

With all that being said, that brings us back to consumers going into flooring showrooms.  What is the one thing that everybody has an opinion about? Color! Let our iSelect system with six different color families help you come to a decision point faster! 

Choose a palette.

With iSelect® you can find the floor that expresses your personality and style, while also living up to the wear and tear of everyday. iSelect also makes the shopping process easier. How? We’ve organized a selection of FiberFloor products into 6 easy-to-shop palettes, where each design complements the others within that palette.

 

Filed Under: Laminate, Vinyl

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